Artist Access TV: AI Social Platform Creator

A revolutionary AI-powered SaaS which allows artists to create their very own social platform with their own logo, colors, status reactions, and more. Using key insights through user research, I designed the UI / UX and branding of Artist Access TV to be one of a kind. In addition, I utilized my full stack development skills to develop this system from the ground up on top of a custom headless Wordpress + multisite + GPT stack.

Behind The Scenes: My Process

Diving into the process of designing and developing an AI-powered social platform creation SaaS was both exciting and admittedly somewhat anxiety-inducing. As an artist myself, I am eagerly and always looking for ways to help people in the arts grow bigger, connect more, and create a brand that their fans can connect with on a very deep level. But the big question I faced was “How can I design (and build) a system that is both easy and fun to use, and is one that will stick?” – there are already so many platforms out there already. Creating a new one, which is essentially their own, is a difficult task. Attention spans are shorter than ever, the need for instant gratification is at an all time high, and standing out in a world where everyone wants to be the next someone is no small feat. This is a behind the scenes tour and case study into how I got from point A to B and delivered a beautiful product to a massive fan base and made thousands of artists very happy.

Steps Within My Process:

UX Research + UX Design
UI Design + Prototyping
Branding + Full Stack Development

The three steps within my process all started with a deep research dive into understanding the needs and goals of the target audience, primarily artists and content creators looking to establish their own social platforms. This involved conducting initial interviews and surveys to gather qualitative and quantitative data, as well as deeper information to dig into the wants and needs of each user. Once I had completed the initial interviews and surveys, a thorough analysis of existing platforms and potential competitors was conducted to identify gaps and opportunities in the market. This helped in defining what would make Artist Access TV stand out. Based on the data collected – user personas were then created to represent different segments of the target audience. These personas were used as a reference throughout the design process.

The information architecture of the social platform creation system was then carefully planned. This involved defining the structure of the platforms, including how content would be organized, categorized, and accessed. Low-fidelity wireframes were created to outline the basic layout and functionality of the platforms that artists would end up creating. These wireframes were tested and iterated upon to refine the user interface and overall experience. From there, usability testing was conducted with potential users to gather feedback on the wireframes and prototypes. This allowed for identifying pain points and usability issues early on in the design process, further allowing me to empathize with the users. Once the wireframes were refined, the visual design (main user interface design) process began.

This involved creating a visually appealing and cohesive design that incorporated elements, such as logo, colors, and typography which would soon become the design system and brand of Artist Access TV. High-fidelity prototypes were developed to provide a more realistic representation of the user interface and how each platform would be created. These prototypes were used for further usability testing and feedback collection. Ensuring that the platform was accessible to all users and responsive on various devices and screen sizes was a priority. This involved compliance with accessibility standards and responsive design principles. The design and user experience were continually refined based on user feedback and usability testing results. This iterative process ensured that the product evolved to meet user expectations.

Finally! I had all I needed to bring this project to the full stack development step in my process. The development process involved bringing the finalized UI / UX design to life alongside the finalized branding of the system overall. This required integrating a custom headless WordPress stack and multisite architecture to ensure a robust and scalable platform so that each time a user created a platform of their own, it was completely their own and only contained the data they owned alongside all of their own users. The biggest challenge here was the fact that traditionally, multisite isn’t really cut out for creating platforms at scale because of the centralized database structure of which WordPress relies on for this. This meant that I had to design and build an entirely custom and segregated and heavily encrypted system for each platform. In the end product, this allowed for completely separated database structures and not the traditional mass multisite database sharing you typically see.

Now that I had the UI / UX design, branding, and coding completed and ready to go, it was time to put it through some heavy tests. Before the public launch, a beta version was released to a select group of users for further testing and feedback. This allowed for addressing any last-minute issues. Artist Access TV was officially launched after this, and ongoing monitoring and user feedback collection were established to support continuous improvements. New features and enhancements were planned based on user needs and emerging trends.

The Results